Mintel Reports
Description:
Offers yearly market research reports covering UK, Europe, US and International consumer markets for products, markets and demographics. Analysis includes market sizes and forecasts, market trends, market segmentation, competitive context, broken down segment performances, retail channels, consumer demographics and survey results, leading companies, brand share, marketing strategies, and more.
When to use:
Use when you need detailed market research from a variety of sectors, including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. You will need to create an account using your Cornell email address.